How To Market Your Product To Get More Leads?

Launching a product is like riding a roller coaster of excitement, but making sure the right customer base notices it and becomes interested can feel like a big challenge. But don't worry! We've put together a bunch of proven strategies to help you figure out how you can market your product to get more leads. So without wasting any time let’s dive in!!

#1: Offer customers an exclusive preview

Get people excited by showing them a little of what your product can do before it's available to everyone. Sneak peeks make people curious and interested.

For Example: Video game companies like Sony or Microsoft often give early access to new games to their PlayStation Plus or Xbox Live subscribers. This lets their most loyal fans play the game before anyone else and creates a sense of community.

#2: Create gift guides or bundle collections

Packaging your product alongside complementary items in gift guides or bundle collections not only adds value but also broadens its appeal, attracting a wider audience.

For Example: The Body Shop frequently offers gift sets around the holidays, combining their popular body washes, lotions, and perfumes. This creates a festive and attractive option for gift-givers.

#3: Use customer-generated content on social media

Use real content from your users to show genuine experiences and gain trust from your audience. Ask customers to share their stories and reviews on social media platforms.

For Example: GoPro excels at this. They encourage users to share their amazing adventure videos captured with GoPro cameras using the #GoPro hashtag. This showcases the camera's capabilities and inspires others to create their own adventures.

#4: Use email signup discounts

Encourage people to sign up for your email list by giving them special discounts or rewards. Sending emails to your subscribers is a great way to keep them interested and increase sales.

For Example: Many clothing stores like Old Navy or Gap offer a discount code for signing up for their email lists. This entices potential customers to join their mailing list and gives them a reason to explore their latest styles.

#5: Create a subscription service

Implementing a subscription model not only ensures recurring revenue but also fosters a loyal customer base. Provide value through convenience, customization, and savings.

For Example: Think of companies like Netflix or Spotify. They offer subscriptions that give you access to a library of movies, shows, or music for a monthly fee. This is convenient because you always have something new to watch or listen to, and it can save you money compared to buying individual movies or songs.

#6: Utilize all content marketing platforms

Mix up your content by using different platforms like blogs, videos, podcasts, and infographics. Make sure your message connects with different groups of people.

For Example: Dollar Shave Club uses funny and informative videos to promote their razor subscription service. This approach is engaging and memorable, reaching a wider audience than just text ads.

#7: Use targeted ads

Maximize the impact of your advertising budget by targeting specific demographics, interests, and behaviors. Platforms like Facebook, Instagram, and Google Ads offer robust targeting options.

For Example: Shoe companies might use targeted ads on social media to show sneakers to people who follow athletic brands or have recently searched for athletic shoes online. This ensures their ads are seen by people most likely to be interested.

#8 Learn from customer reviews

Welcome feedback, whether it's good or bad, because it helps you improve your product and marketing plan. Talk to customers to let them know you care about what they think.

For Example: Amazon is a master at this. They encourage customer reviews on all their products, allowing potential buyers to see what others liked or disliked. This feedback helps them improve products and steers future customers towards the best options.

#9: Collaborate with influencers

Now it's high time to understand the power of influencer marketing especially when you are at the early stage of your startup. 

A recent study shows the global influencer marketing industry was worth over $11.8 billion in 2022. At a projected growth rate of 21% per year, it's expected to reach nearly $37.6 billion by 2028.

Teaming up with influencers who fit your brand can really boost how many people know about you and how much they trust you. Find influencers who have followers that would be interested in your product for the best outcome.

For Example: Many makeup companies like Rare Beauty, Huda Beauty, Fenty Beauty  partner with beauty YouTubers to promote their products. Even the brands mentioned here are celebrity brands but they still use the power of influencer marketing. These YouTubers have a loyal following who trust their recommendations. By collaborating with relevant influencers, makeup companies can reach a wider audience and generate excitement for their products.

Key Takeaways

As you consider these strategies, remember that each business is unique, and there's no one-size-fits-all approach. Experiment, track results, and iterate based on what resonates best with your target audience and aligns with your brand identity.

Thank you for reading The Founders' Weekly. Let's continue learning and building strong customer relationships together!

Sponsor The Founders (Advertise)

Boost your startup's visibility. Sponsor today.