Why I Started The Founders

Most people start newsletters to build an audience.
I started The Founders because I needed a space for the real ones.

Not the loud ones.
Not the polished ones.
The ones still figuring it out — and still showing up.

The Problem

I’d scroll through my feed and see:

Meanwhile, I was staring at my screen…
Wondering if anyone would ever use what I was building.
Fixing bugs at 1:17 a.m. that broke the whole app.
Rewriting copy that didn’t convert.
Trying to stay focused when traction felt miles away.

And I remember thinking:

But that question became my fuel.
Because deep down, I knew this:

My Story

I’ve built more than most people know — and failed more than I talk about.
I’ve shipped products no one cared about.
I’ve poured time into features that never mattered.
I’ve learned how to kill my darlings and listen to what the market actually wants.

I’ve bootstrapped, freelanced, experimented, scaled back, and started again.
Every lesson felt earned.
And most of them came when I wasn’t posting. I was just working.

But over time, I realized:
The mindset I developed — obsessed with clarity, execution, and product — was rare.
Most founders are drowning in noise.
They don’t need more advice.
They need signal.
They need truth.
They need space to build without the pressure of looking successful.

That’s what I wanted to give.

What The Founders Is

This isn’t a hype machine.
It’s not another “10 lessons from raising $10M” thread.

This is for:

• The founder still figuring it out.

• The builder working nights after their 9–5.

• The indie hacker who just wants to ship something people actually use.

• The underestimated one.

Every week, I’ll drop one sharp insight.
Not a list. Not a summary. A single principle worth sitting with.
Rooted in product. Built for clarity. Delivered straight from someone who’s in it too.

Final Thought

This is personal to me.

I don’t want this to scale fast.
I want it to scale real.

If this hits you, share it with someone who’s actually building.
Not someone who wants to look like they are.

We're just getting started.

If you’re building something worth caring about — Comment.
Tell me what it is. I’ll read it.

P.S. Forward this to a founder who’s too good to be distracted by noise.

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